Privacy notice

Last updated: 10 November 2026

Nouvo PPC (“we”, “us”) is a trading name of Nick Slater, based in Manchester, UK. This notice explains how we use personal data, including when we contact businesses we think may benefit from our Google Ads services.

Contact: nick@nouvoppc.co.uk

What we collect

Business contact details such as your name, job title, company, work email address, work phone number and LinkedIn profile. We get these from public sources and business data providers (for example Apollo.io), your company website and LinkedIn.
Details you give us when you book a call, email us or fill in a form, such as your name, email, company and anything you tell us about your Google Ads.
Google Ads account data if you choose to give us view-only access so we can prepare an action plan. We only use this to review your account and we remove our access when you ask.
Website data such as pages visited, collected through cookies and analytics tools.

Why we use it, and our lawful basis

Contacting businesses about our services. We email and call people in roles where our services are likely to be relevant. Our lawful basis is legitimate interests: promoting a relevant B2B service to people at companies, in a way they would reasonably expect. We keep messages short and relevant, and every email lets you opt out.
Booking and running calls, and preparing action plans. Lawful basis: steps taken at your request before entering into a contract, and legitimate interests.
Delivering our services to clients. Lawful basis: contract.
Running and improving our website. Lawful basis: legitimate interests, or consent where cookies require it.

Opting out

If you don’t want to hear from us, reply “no thanks” or “unsubscribe” to any email or email nick@nouvoppc.co.uk. We’ll add you to a suppression list straight away so you aren’t contacted again. We keep only the minimum needed to make sure that happens.

We use trusted providers to run the business, including email sending tools (Instantly, Google Workspace), scheduling (Calendly), data providers (Apollo.io), email verification and website hosting. Some of these providers may process data outside the UK. Where they do, appropriate safeguards are in place, such as the UK International Data Transfer Agreement or adequacy regulations. We never sell your data.

How long we keep it

Prospect data: up to 12 months from our last contact if you don’t reply, then deleted.
Opt-out (suppression) list: kept for as long as we contact businesses, so you aren’t contacted again.
Client data: for as long as we work together, then for up to 6 years for tax and legal reasons.

Your rights

You can ask us to access, correct or delete your data, to restrict or object to how we use it (including for direct marketing, which we will always stop), or to move it. Email nick@nouvoppc.co.uk and we’ll reply within one month.

If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ico.org.uk). We’d appreciate the chance to sort it out first.