B2B Google Ads that actually fills your pipeline and grows your revenue
I'm Nick. I've specialised in Google Ads for 10 years. I work directly with a small number of B2B SaaS, Tech and Service companies to cut wasted spend and turn clicks into qualified pipeline.
Get your free Google Ads action planSound familiar?
Most B2B accounts I look at have the same few problems.
Expensive junk leads
You're paying £20-40 a click and most enquiries go nowhere.
Form fills, not deals
Google is chasing anyone who fills in a form, not the people who actually buy.
No idea what works
You can't tell which searches turn into revenue, so you can't scale with confidence.
Is this for you?
Everything starts with the right foundations.
Good fit
- B2B SaaS and B2B service companies
- Spending £5k+ a month on Google Ads, or ready to
- Long sales cycle where one good lead is worth a lot
- Fed up of reports that don't match the CRM
- In it for the long term, and happy to act on your side too (landing pages, CRM, sales follow-up)
Not a fit
- Ecommerce and local trades
- Budgets under £3k a month
- Looking for a one-off quick win
- Not willing to share CRM data
- Expecting big changes in weeks when your sales cycle takes months
How I work
Simple, in this order.
Free action plan
Give me view-only access to your Google Ads account and I'll walk you through the 3 fixes I'd make.
Fix tracking & connect your CRM
Send qualified leads and deals back to Google so the data starts building straight away.
Clean up
Cut wasted spend, tighten keywords and ads, and get more leads for less.
Structure & scale
Bid on the leads that become deals, then build an account that grows with your business.
Channels
What clients say
“Nouvo PPC were incredibly professional and thorough with their PPC help. Every month (so far) has had higher lead volumes with highly qualified customers.”
“Working with Nouvo PPC has been brilliant. Our monthly revenue doubled within the first 6 months of working with them.”
Hi, I'm Nick
I've spent 10 years running Google Ads, mostly agency side, on accounts from small businesses to big national brands.
I started Nouvo PPC because B2B companies kept getting the same deal from agencies: a senior person on the sales call, then a junior on the account. With me you get the person you spoke to, doing the work.
I only do Google Ads, I'm based in Manchester and I'll always give you a straight answer.
Get your free Google Ads action planFAQs
Why not keep it in-house or use a big agency?
A good in-house PPC hire costs £50k+ a year. Big agencies often put a junior on smaller accounts. With me you get 10 years of Google Ads experience doing the work directly.
What's included?
Account management, tracking setup, keyword and ad testing, CRM conversion setup, a monthly call and a live dashboard. 3-month minimum, then monthly.
What if we've never run Google Ads?
That's fine. I'll build a launch plan first: which searches to target, likely costs and a sensible test budget.
How long before we see results?
Wasted spend and lead quality usually improve in the first 30-60 days. Feeding CRM data back in and scaling takes 60-120 days.
How do you make sure leads are good quality?
Tight keywords and negatives, ads that put off the wrong people, and tracking real outcomes from your CRM instead of every form fill.
What budget do you recommend?
Usually £5k+ a month for B2B so Google has enough data to learn. Less can work for very niche searches. I'll tell you honestly on the call.
What if my landing pages aren't great?
I'll flag the fixes that matter for your ads in the plan. Your web team makes the changes.
Get the 3 fixes I'd make on your account
15 minutes, walked through live. Free, and you keep the notes either way.